How to write a Cover Letter: Introduction

The cover letter (application letter) is a one page document the job seeker uses to introduce himself/herself to the recruiter/employer. The purpose of the cover letter is to convince the reader that you are worth further interaction i.e. an interview. A good cover letter also prepares the reader (recruiter) for the contents of the resume/c.v. Therefore, it must be a short but interesting document. The letter usually consists of three well written paragraphs. Here's the order:  

Introductory paragraph:
The first paragraph is the introduction for the letter. You state the purpose you're writing it in the first place:
i. Introduce yourself;
ii. Mention the job/post you wish to apply for;
iii. State where you first saw the job advertised (if the job was referred to you by a third party, here is where you would mention that detail);
iv. Try to keep the reader engaged by stating why you're interested in working in the job or for the company (this will also show them you did your research on them).


Qualifications, Skills and Competencies
In this paragraph you aim is to wow the recruiter by sharing interesting stories about your skills/qualifications and how you have utilized them in the past or to present date.


i. Create a two (2) to four (4) point list of your skills/competencies you wish to emphasize in this paragraph.  

ii. Show that you are an excellent choice for the job by boldly stating these skills and why they set you apart from other candidates.
iii. Use language that will impress the recruiter and inspire confidence in your abilities.

Your Closing Arguments
This is your final paragraph but not the least important. Reiterate your interest in the company and the job. Thank the reader for their time and prompt them with a call to action by mentioning that you are looking for a response or an interview. Tell them that you will make yourself available for them to make contact with you. Include your phone number in this paragraph, if possible give two numbers. 

Next time we'll get more into the structure of the cover letter. For today we just wanted to focus on the body of the letter and the content that should be included. Thanks so much for reading this article, please share and comment. 

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