HI-LO FOOD STORES (A Division of GraceKennedy Limited)
Invites applications from suitably qualified persons for the position of
eCommerce Officer
Reporting to the Customer Experience Manager of Hi-Lo Food Stores, the incumbent will be responsible for the overall management of the order fulfilment process on the eCommerce Platform and Curb side and Delivery services by working with the various stakeholders to drive increased sales and other determined targets. The person hired in this position is responsible for establishing and executing on an eCommerce Strategy and Operating Plan for Hi-Lo, establishing and monitoring efficient and effective processes to support the E-Commerce Strategy, training in-store E-Commerce Fulfillment teams, ensuring that eCommerce customer satisfaction levels are maintained at an agreed level, creating programs to improve eCommerce customer engagement and grow basket size and customer count, ensuring that the eCommerce website is developed and maintained according to the standards established and creating and ongoing development plan to drive customer awareness and traffic to the eCommerce site, executing on eCommerce advertising and promotion campaigns in conjunction with vendor partners, Category Management and the wider Marketing Team, performance of analytics, report on achievements, providing recommendations and implementation as agreed.
Key Outputs/Deliverables
- Growth in E-Commerce, Curbside and Delivery Sales
- Maintaining E-Commerce Customer Satisfaction Levels of X%
- Development and Execution of E-Commerce Strategy and Operating Plan
Principal Responsibilities:
- Develop and maintain eCommerce Strategy and Operating Plan
- Assist in driving the adoption of eCommerce across the local market
- Support the development of eCommerce sales strategies to meet revenue and other growth targets
- Identify, develop and execute target products for online promotional campaigns
- Create and manage product descriptions for online marketplace platforms
- Assist in the training of other employees in the area of eCommerce
- Conceptualize digital marketing initiatives, in collaboration with the extended Marketing teams.
- Implement and utilize analytics to track sales trends and identify growth opportunities
- Monitor customer marketing campaigns, analyze data and measure results
- Conduct extensive online research, to continuously understand and learn marketing and sales trends and strategies from major global eCommerce retailers.
- Work cross-functionally with trade partners and e-commerce team to ensure flawless execution of online content and enhancements.
- Develop innovative processes to efficiently and effectively engage shoppers with targeted content from a variety of internal and external sources.
- Collaborate with technical support, category management and marketing to meet account performance objectives.
- Actively participate in scheduled meetings, preparing in advance to share relevant and beneficial information
- Develop a strategy and drive the migration of existing curb side and delivery customers to the eCommerce platform.
- Perform any other job-related duties which may be assigned from time to time.
Minimum Education and Experience
- Bachelor’s Degree in Marketing, Business, Sales or related fields
- Experience with digital marketing and online sales with associated analytical skill
- 1 – 3 years of eCommerce/digital experience in consumer goods within a retail environment.
- Microsoft Software – Word, Excel, PowerPoint, Outlook, and Database related programmes.
Key Competencies
- Excellent relationship management skills, in individual or team settings
- Implementation and results oriented
- Able to work under pressure and meet deadlines
- Exceptional time management skills – ability to organize, prioritize and manage multiple projects with overlapping goals and objectives.
- Innovative, forward-thinking and willing to work hard and enthusiastically to take on many responsibilities.
- Ability to influence and interact with senior management
- Ability to work with people from different environments
- Adaptable and flexible – responsive and resourceful in a fast-paced, quick turn business model.
- Superior verbal and written communication skills
- Actively listens and participates within a team environment
The following competencies for the eCommerce Officer would be advantageous:
- Food industry experience
- Prior experience with a major trade partner
- Prior experience with ecommerce channel
Qualified applicants are invited to submit applications by 11/22/2020.
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