Brand Associate (Montego Bay, Jamaica) - Caribbean Producers Jamaica (CPJ)

The Brand Associate - Spirits & Beverages reports directly to the Brand Manager – Remy Cointreau, Bacardi & Seagrams. The following skills and characteristics are required to fulfill this role: dependability, flexibility, strong organizational qualities, and timeliness.

Location: Montego Bay, St. James, Jamaica

Department: Marketing

Employment Type: Full-time

Duties & Responsibilities:

• Executing brand plans which have been approved by suppliers and senior management.
• Creating and managing market audits based on CPJ categories on a monthly basis.
• Managing relationships with external customers via programming execution based on brand plans.
• Ensuring CPJ’s visibility in the retail trade and on premise - gondolas, POS, menu listings, programs in accounts etc.
• Generating Monthly depletions sales reports for vendors and internal analysis.
• Using findings used to develop promotions and marketing campaigns.
• POS Management, which involves gathering information and actively managing all POS materials. Tracking usage and movements between CPJ locations. Also responsible for using in promotions and development of new materials.
• Vendor Communication – Aiding in all vendors visits inclusive of trade visits, presentations, brand development, providing any reports and depletion analysis.
• Retail outlook and Market Research – Actively assessing different market segments for beverages, both in categories that CPJ brands exist and areas we are looking to penetrate. Providing feedback to management regarding threats and opportunities.
• Brand Management –managing promotions, sales and marketing for assigned Beverage brands. This involves budget building, POS management, event coordination and active communication with vendor.
• Brand Ambassador training and the development of sales and communication skills for all Beverages Ambassadors.
• Trade Development- including but not limited to trade audits as well as maintenance of distribution trackers.
• Cheque Requests & Payments –processing of payments from the Beverages Categories. This involves creating a cheque request, acquiring signatures of approval, collating with all relevant budgets, and submitting to accounts with appropriate transfer documents.
• Effectively completes all other activities as delegated by the supervising authorities.

Education & Experience:

• The successful candidate must be a detail-oriented university graduate with a Bachelor’s Degree in Marketing, Advertising or Public Relations.
• At least one year related experience in the field.
• Must own a reliable motor vehicle.
• Minimum 2 years’ experience in a similar capacity.
• Experience in FMCG would be an asset.
• Ability to meet deadlines and exercise good time management skills.
• Excellent interpersonal skills and ability to work well with all levels of staff.
• Flexible and willing to work hours and days based on the demands of the job (e.g. early mornings, evenings and weekend days).
• Flexible to travel for work as required.
• Advanced computing knowledge especially Microsoft Office suite.
• Creative and innovative thinking along with well-developed negotiating skills.

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