PURPOSE OF JOB
-The Key Account Manager’s role is to grow top accounts, act as the customer’s advocate, increase customer satisfaction; identify customers’ needs and align those needs with WBS, and to serve as the primary contact for select customers.
-Reporting to the Commercial Manager, the Key Account Manager will be responsible for managing customer relationships via direct and consistent liaisons with select customers. This is with an aim to plan, develop and execute sales strategies to meet established targets.
PRINCIPAL RESPONSIBILITIES
- Develop and execute strategies to achieve monthly sales, gross profit and collection targets.
- Build and maintain client relationships to meet and exceed sales targets.
- Proactively communicate with select customers to identify new sales opportunities, provide customer service and account renewals.
- Provide market intelligence to General, Commercial, and Marketing Managers to identify product improvement areas, as well as competitive pricing and packaging data
- Develop the Merchandising base assigned to select customers through proper recruitment, training, assignment, strengthening of talent, succession planning and performance management
- Prospect for new accounts; and service existing accounts.
- Ensure that assigned Merchandisers carry out the necessary functions to execute Principal’s trade requirements to effect promotions, placing of POS, gondola rentals, etc.
- Ensure adequate representation of all brands within the stores of select customers.
- Ensure good working relation with principals and achieve deliverables and set KPI’s.
- Perform any other duties delegated by the Commercial Manager from time to time while maintaining a high level of efficiency.
MINIMUM EDUCATION AND EXPERIENCE
- Degree in Business Administration/Marketing.
- At least three years’ experience in Sales or Marketing Management of Fast Moving Consumer Goods (FMCG).
- Computer literacy is essential
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